For most people, being identified as a weirdo during a casual stroll would be insulting. When it happens to Devvon Terrell, it’s a sign that his brand growing.
The 28-year-old singer has made a sizable living referring to himself as “Devvon Terrell, the living weirdo," and uploading renditions of Billboard hits to YouTube. His channel has amassed over 100 million views since its first upload in 2012. At the time, the upstart singer opted to sleep on the floor of his studio until he amassed a following large enough to capitalize on.