While many fans identify Devvon Terrell as a successful YouTube cover star, the R&B singer is hoping to etch a lane for himself as a legitimate threat in the realm of music. On Friday (Oct. 6), Terrell takes a major swing at success with his latest video "Temperature."
The crafty visual finds Terrell shifting gears between hot and cold in terms of a relationship. On one end, the video heats up and the background turns red, signifying the fiery side of love. Then, on the other side, the video shows the blistering side effects of love when the background later becomes blue. (CLICK HERE TO READ MORE)
For most people, being identified as a weirdo during a casual stroll would be insulting. When it happens to Devvon Terrell, it’s a sign that his brand growing.
The 28-year-old singer has made a sizable living referring to himself as “Devvon Terrell, the living weirdo," and uploading renditions of Billboard hits to YouTube. His channel has amassed over 100 million views since its first upload in 2012. At the time, the upstart singer opted to sleep on the floor of his studio until he amassed a following large enough to capitalize on.